In September, Italicus Rosolio di Bergamotto celebrated the anniversary of its sixth year. To mark the occasion, the brand announced the release of a new book outlining the first five years of Italicus. Drinks International caught up with founder Giuseppe Gallo to talk about the evolution of the brand.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
